Booklets are widely used today as promotional and advertising tools. It often serves as small story books, instructional manuals, recipe books, and are often used as brochures, catalogues, blads, or inserts for CDs and DVDs. Booklets have been used rampantly in the world of marketing because of its effectiveness. Booklets can professionally promote and feature a brand to a certain target market. However, benefits from the use of booklets also come with a great responsibility to design it creatively. The most effective booklets used in advertising are ones that are designed accordingly and those that follow the basic principles of design which effectively gains the interest of the market. Booklets are good for broadcasting information about a product as well as the business itself. It is usually a multi-page layout that offers valuable information about a specific subject, product or service. Designing a perfect booklet may be challenging but designers should only keep in mind that they must be creative enough to recreate a new idea in every page to keep the readers interested and wanting for more. The perfect booklet is well researched, and designers should take responsibility to scan through media for pages of inspiration. They should be willing to completely be familiar with the subject they are about to delve into. Booklets should be designed in a way that it showcases consistency across the pages. It should be easily navigable, readable and neat. Booklets tend to be more effective in enticing customers if it has a certain degree of visual balance. It means that there should be a similarity of design in the pages and it should not be disorienting. Designers are suggested to keep font size, weight or style the same from each page of the booklet. This allows readers to keep their reading on track and not be distracted with shifting design elements.Designs should have proximity and unity across pages and no one section should be heavier than the other. All headings, titles, and valuable information should be aligned accordingly to present a neat surface and bring order to chaos. Aside from the essential rule of keeping the text readable, designs should also include illustrations and graphics that will cater to the audience’s thirst for visual elements. There should be a contrast between text size, colour and background. A designer should keep in mind the principles of harmony, flow or hierarchy to successfully create the perfect booklet.