That’s Direct Mail with Canada Post
For a hard-working communication channel that’s targeted, personal, flexible, measurable, easy to produce and cost-effective, look no further than mail. According to the Canada Post, direct mail is read by 77% of adult consumers. Add to that the fact that 85% of households sort their mail every day, and it’s clear that direct mail marketing can get you noticed
While not complicated, handling a mailing can be time-consuming. Add in a few key considerations that can save time and money and an extra set of hands can come in handy. It starts with designing and printing to meet postal requirements and to reduce mailing costs. Further savings can be found in quality, targeted mailing lists that speak to the right audience and minimize waste from un-deliverables.
Sales letters, offers, new product introductions and customer newsletters all go to work for you faster when they reach their destination sooner. Research shows 84% of Canadian consumers take some sort of action from personalized direct mail and 68% of Canadians read their mail as soon as it’s received. Let us help guide you through the many ways to simplify your mailings.
The Facts About Direct Mail
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.
Get your next direct mail campaign into the mail stream faster and into the right hands with:
PERSONALIZED MAIL (formally Addressed Admail)
NEIGHBOURHOOD MAIL (formally Unaddressed Admail)
SMARTMAIL MARKETING CAMPAIGNS
SEALING AND PRE-SORTING
To get your message directly into the hands of your best prospects and customers, direct mail can’t be beat. And, we’ve got the experience and the technology to make it happen with you.
At PRINTitGO we have all the tools to make your Canada post direct marketing campaign more successful.
Common Uses of CANADA POST Direct mail:
POST CARD MAILING